Individual SEO Workbooks
Each workbook covers one focused area of SEO — step by step, plain English, and built around free tools only. Buy the sections you need or grab the full handbook to get all eight.
Local SEO Workbook
Everything a small business needs to show up in Google Maps and local search without buying the full handbook.
- ✓Google Business Profile setup and optimisation
- ✓Local keyword targeting for your area
- ✓Citation building and directory listings
- ✓Review strategy and local landing pages
- ✓Tracking your local rankings over time
Google Search Console Workbook
Understand your data, fix your issues and make decisions that actually improve your rankings.
- ✓How to set up and navigate Google Search Console
- ✓Understanding your performance data and rankings
- ✓Finding and fixing indexing errors
- ✓Identifying pages that need improvement and building a monthly review habit
- ✓Checklists and worksheets included
Technical SEO Workbook
Fix the technical foundation of your website so Google can find, read and rank every page. No developer required for most of it.
- ✓HTTPS, mobile friendliness and site speed
- ✓Crawlability and indexing checks
- ✓Sitemaps, robots.txt, redirects and broken links
- ✓Core Web Vitals basics
- ✓Checklists and worksheets included
Keyword Research Workbook
Find the exact words your customers type into Google using free tools, with no guesswork.
- ✓How to find keywords using free Google tools
- ✓Understanding search intent
- ✓Building and prioritising a complete keyword list
- ✓Keyword tracking and monitoring
- ✓Fill-in worksheets and trackers included
On-Page SEO Workbook
Optimise every element on your pages so Google knows exactly what they are about, with real before and after examples.
- ✓Title tags and meta descriptions
- ✓Heading structure from H1 to H4
- ✓URL slugs, image alt tags and file naming
- ✓Internal linking done correctly
- ✓Checklists and worksheets included
Content SEO Workbook
Learn how to create content that ranks, builds trust and brings the right people to your website.
- ✓How to plan content around real searches
- ✓Writing for Google and for people at the same time
- ✓E-E-A-T, content quality and formatting for SEO
- ✓How to update old content for better results
- ✓Worksheets and content planning templates included
Link Building Workbook
Build backlinks that increase your authority, improve your rankings and stand the test of Google algorithm updates.
- ✓Why backlinks matter and how they work
- ✓Finding link building opportunities for your business
- ✓Directory listings, local links and outreach basics
- ✓Building a monthly link building habit
- ✓Trackers and worksheets included
Schema Markup Workbook
Add code to your website that makes Google display star ratings, FAQ answers and rich details directly in search results.
- ✓What schema is and why it matters
- ✓LocalBusiness schema for small businesses
- ✓FAQ, service and product schema
- ✓How to install schema on any platform
- ✓Checklists and ready-to-use code included